I'm Allan, a strategist that speaks creative and culture, born and raised in Los Angeles. I’m also a professor at USC in the Annenberg School for Communication. I've been in advertising for over 17 years, getting in when the internet was the wild west and social media was something you had to fight for. I take a lot of pride in developing strategies and concepts that don’t just look cool, but actually deliver results. I’ve had the privilege of working on amazing brands across essentially every industry vertical with some fantastic people.