Cicis Pizza x CaseOh

Role: Strategist, Concept Creation, Talent selection + management

While working on the 40th anniversary campaign for Cicis Pizza I had set up a series of monitors around the brand and one February morning a tweet would set me on a journey.

The winner of 'Gamer of the Year' and 'Best Variety Streamer' at the 2025 Streamer Awards, 8.1M twitch followers and 9M+ subs on YouTube just said that the Mac and Cheese Pizza at Cicis Pizza was his favorite pizza. Something needed to happen here.

A deck explaining who he was and why this mattered and a few phone calls later and we were off the races trying to figure out how to do this THE RIGHT WAY. It couldn’t feel forced or the typical corporate sell out moment - it needed to feel genuine to both CaseOh and Cicis. Luckily, with real love for the brand coming from CaseOh it was easy to do.

The plan: build a relationship in a way that felt fun and organic. Starting with a gift package that included a literal Cicis Pizza light box sign (which is now installed in his kitchen), custom cooking attire (which you now see him wearing in his streams), and a ridiculous awesome custom pizza cutter.

Next would come the industrial grade pizza oven to take this partnership to the next level and make Cicis Pizza the star of CaseOh’s first ever cooking stream.

But the real chefs kiss of the entire partnership would be renaming Cicis iconic Mac and Cheese Pizza to Mac and CaseOh - a move that would create serious buzz on the internet and solidify the relationship between the streamer and the greatest damn pizza buffet in the United States.